Running a successful law firm takes a tremendous amount of time and effort. Lawyers work long hours – often evenings and weekends – to keep up with client demands. If you’re a lawyer, you may find yourself working 80+ hours a week just to meet billable hour quotas. How can you possibly find time to maintain an engaging blog that attracts new clients? This is where a legal blog writing service can help.

Outsourcing your law firm’s blog content to professional law firm blog writers provides many advantages. A dedicated legal blogging service will save you time, drive more traffic to your website, establish you as an authority in your field, and ultimately generate more clients for your firm. Here’s a closer look at the key benefits of hiring blog writers for lawyers:

Save Time

On average, lawyers work extremely long hours. A 2021 report from the American Bar Association found that:

  • Lawyers at small- and medium-sized firms work 42-54 hours per week on average.
  • Lawyers at large firms work 66 hours per week on average.
  • 86% of lawyers work outside of the typical 9-5 schedule.
  • 56% continue working after 5 p.m. and 28% work past 6 p.m.
  • 11% reported working after 10 p.m.

With this kind of schedule, finding time to consistently publish quality blog content is a challenge. A professional legal blog writing service lifts this burden off your shoulders. Experienced law blog writers will handle content creation, formatting, and optimization. This allows you to focus on providing top-notch legal services to your clients.

Drive Website Traffic

Blogging brings several search engine optimization (SEO) benefits that can increase your website’s visibility. Unique, optimized blog posts expand your site’s footprint across search engines like Google. This inbound linking structure signals to Google that your site offers helpful information to readers. Higher rankings and more traffic will follow.

According to Social Marketing Writing, adding a blog to your existing website is likely to increase traffic by over 400%. With more people visiting your site, you gain more opportunities to convert visitors into leads and clients. A dedicated legal content writing service will publish posts on a consistent basis to keep your content and rankings fresh.

Establish Yourself as an Authority

Consistent blogging demonstrates your knowledge and expertise in your legal specialty. Publishing articles and insights shows prospective clients that you stay on top of the latest issues and developments impacting your practice area. This establishes trust and credibility. Your blog creates a platform to address client questions and concerns, highlight achievements, and share success stories.

Readers want advice from a reliable source before engaging a law firm. A recent survey showed that 77% of internet users read blogs. Of those, the majority (68.5%) think blogs add credibility to a website. Quality blog content proves you offer sage legal counsel rooted in experience. This attracts clients who need specialized representation from a true authority.

Attract More Clients

The ultimate goal of blogging is to generate more clients for your firm. When you post engaging, valuable content, you attract visitors interested in your services. These prospects go from anonymous readers to leads when they subscribe to your email list or contact your firm.

A legal blog writing service focuses solely on creating posts that speak to your ideal clients. Their writing compels visitors to learn more about your law practice. And with SEO-optimized articles, your website will rank higher so it’s easier for potential clients to find you. This inbound marketing strategy brings your expertise straight to those needing legal help.

Which Blogging Service Should Law Firms Choose?

To reap all the benefits mentioned above, partner with a legal blog writing service that specializes in legal content. Look for these key features:

  • Native English writers with experience creating law firm blogs and legal content. Writers should have a firm grasp of legal terminology and topics relevant to your practice area.
  • Focus on optimizing posts for SEO by incorporating relevant keywords. This improves search visibility and traffic.
  • Capability to publish blog posts in a frequent, consistent cadence. Regular fresh content keeps visitors coming back.
  • Topic research expertise to identify and write on issues and questions meaningful to your target clients. Content should solve problems and add value.
  • Design of posts specifically for your website’s blog section, with your look and feel.
  • Flexible packages and à la carte options to meet your blogging frequency and budget needs.

When vetting blog writing services, be sure to choose one that aligns with your law firm’s unique goals and brand voice. Look for writers who take the time to understand your target audience, specialties, and messaging. The right partner will publish content designed to speak to potential clients that need your specific services. This alignment ensures your blog effectively builds credibility and attracts your ideal customers.

Make Your Law Firm Stand Out

In such a competitive landscape, having a website isn’t enough. You need compelling content to attract potential clients among the more than 450,000 law firms in the U.S. An experienced legal blog writing service will establish you as a thought leader, drive traffic, and deliver qualified leads. The time savings also let you focus on providing excellent legal guidance to those who need it most. Investing in professional legal blogs means investing in your firm’s future growth.

Partner with a Trusted Legal Blog Writing Service

If you need a legal blog writing service to help grow your law firm, contact the trusted team at We Write Law Blogs. Our professional writers create optimized, engaging content that drives results. Learn more about our flexible custom packages tailored to the needs of busy lawyers. Contact us today to claim your free first blog post. Let us handle your legal blog writing so you can focus on your clients.